For those with a keen eye, the annual Comic-Con International serves as a showcase for trends in technology, demographics, and globalization that shape economic development. Award-winning business author and futurist Rob Salkowitz refers to it as a 'massive focus group and marketing megaphone' for Hollywood, and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. He offers an entertaining but substantive look at the show, providing a close look at the comic-book and videogame industries' expanding influence on marketing, merchandising, and the entertainment industry. Categoria: Books: novel/sci fi/horror
Ordinabile fino al 05/10/12
By Salkowitz, Rob.
Prezzo di copertina: USD 27,00
Prezzo HoVistoCose: EUR 25,65
Pagina del Previews (SEP/2012): 369
Data di uscita: 07/11/12
Final Order Cutoff: 05/10/12 (se ordinato entro questa data - un paio di giorni prima per permetterci di ordinarlo - le possibilitĂ che l'ordine verrĂ soddisfatto sono molto alte)